Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
Huntingdon
Huntingdon is a borough in (and the county seat of) Huntingdon County, Pennsylvania, United States. It is located along the Juniata River, approximately 32 miles (51 km) east of Altoona and 98 miles (158 km) west of Harrisburg. It is the largest population center near Raystown Lake, a winding, 28 miles (45 km) long flood-control reservoir managed by the U. S. Army Corps of Engineers. The borough is located on the main line of the Norfolk Southern (formerly Pennsylvania) Railroad, in an agricultural and outdoor recreational region with extensive forests and scattered deposits of ganister rock, coal, fire clay, and limestone. Historically, the region surrounding Huntingdon was dotted with iron furnaces and forges, consuming limestone, iron ore and wood (for charcoal production) throughout the 19th century. Dairy farms dominate the local agriculture. The town is a regular stop for the Amtrak passenger service which connects Harrisburg with Pittsburgh.
Huntingdon is home to Juniata College, a private liberal arts college founded by members of the Church of the Brethren in 1876, and branch campuses of DuBois Business College and Penn Highlands Community College. In adjoining Smithfield Township (across the Juniata River) are the regional headquarters of the Pennsylvania Game Commission (Southcentral Division) and the Bureau of Forestry (Rothrock State Forest). State Game Lands 322 extends north from Huntingdon Borough in the direction of Petersburg. Public parks are the George N. Weaver Memorial Park (ball field and playground) at the end of 16th Street, Portstown Park along the Juniata River, and Blair Field bordering Standing Stone Creek. Historic Blair Park, directly across the same stream, is owned and managed by a nonprofit group; it contains a gazebo, and a level hiking and biking trail. A vintage chapel within the park is used by the congregation of Epiphany of Our Lord Orthodox Church.